Another branding example. I like the cleanness that the color scheme brings. Everything is obviously well thought out--simple but effective and memorable. Good to think about for cohesiveness in publications. Don't love the hand designed font thought.
How Corporate Logos Evolve infographic. This shows how recognizable logos have evolved over time. Logos like Shell and BMW have remained pretty much the same. Brands like Xerox, Pepsi, and IBM have modernized their corporate logos.