Blog // Two Leaf Creative
Color Theory When Choosing Brand Colors
Next to typography, exploring color is one of my most favorite parts of creating a brand identity. It rounds out the look, and speaks volumes about the vibe and personality of the brand. Color is emotional. It affects us on a deeper level whether we realize it or not, and it gives us subconscious clues as to what we can expect about the mood and environment of a business.
5 Things To Expect From Your Brand Designer — Two Leaf Creative
If you’re at a point where you’re seriously considering hiring a brand designer, you probably already know it’s going to be a big investment. And if you’re going to invest potentially thousands with a designer — someone who could possibly become a design partner for your business going forward — you’ll want to work with someone who not only provides high-quality design, but also provides high-quality service. Here are five things you should absolutely expect from your brand designer.
Developing Your Brand Personality — Two Leaf Creative
Want to create a beautiful brand for your business and reach all the right customers? Take a peek into my process and learn a little about your brand's personality and how to develop it based on the 12 Archetypes by Carl Jung. Developing Your Brand Personality — Two Leaf Creative
Brand Design Process: Getting Started — Two Leaf Creative
Once you nail down your audience, your brand voice and brand personality, it's time to start delving into mood boards. This is one of my favorite parts — mostly because in these early phases, you feel the most free creatively. I turn to Pinterest for this, and I usually start by creating a board for the brand, and then pin away! Just let the inspiration flow. Brand Design Process: Getting Started — Two Leaf Creative