This ad is interesting and I love how the mouth looks like a volcano because of the hotness of the Tabasco sauce. The picture says it it all and doesn't need to much explaining to know this is a ad for a hot sauce.
MITCHELL - TYPE BASED DESIGN - This design entirely typographic and uses no supporting imagery to convey the intent or message of the design work. This design uses long type lines to emphasize the word.
Trying to fill in someone else's shoes is futile. The person will at best be a shadow of the one who shoes they are trying to fill. It is best to have new shoes (their own) rather than live in the shadow of another