Torgeir Tysse
More ideas from Torgeir
Mapping the Journey – Experience Beyond the Screen. THE CHALLENGE: How do we use our design skills to help organizations understand the experiences and interactions beyond the screen? A journey map describes the journey of a user by representing the different touch points that characterize interaction with the service.

Simple journey map that looks at the end to end service experience to identify opportunities

Wealth Management Example of a Customer Experience Map.  They tracked the content pieces they put out against effort at each key journey point.

Wealth Management Example of a Customer Experience Map. They tracked the content pieces they put out against effort at each key journey point.

Check out this beautifully designed info graph... wait, no it's just a flowchart made by Martin Kool. Wait what?!  -  Excellently designed and one of the most well organized and styled flowcharts I've ever seen, the likes of which we would all love to see mimicked in a flowchart software.

A peek behind the scenes. This is one of my wireframe flowcharts in which I combine the flow and wireframes for each view of an app. In this case the views of an iPad app. All views are numbered to.

Customer Journey Mapping - The map should be clear and simple, something you could pin to the office wall.

A customer journey map provides: a story on how the customer interacts, or should interact, with your company. Learn how to set up a customer journey map.