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Sara Jane Ho

Institute Sarita, China - Sara Jane Ho has started a subtle new revolution in the middle of Beijing, teaching the upper-class rules of etiquette to China’s nouveau riche citizens. She herself attended the prestigious Swiss finishing school.
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Beijing Capital International Airport (PEK) (北京首都国际机场)

Miss Ho established the Institute with a vision to improve on her compatriot’s reputation both at home and abroad. Fifty years ago people in China were fighting over food amid ration lines to survive. In such circumstances, having good manners falls at the bottom of ones to-do list and rightfully so. How times have changed since! China is now an emerging economic superpower with a rapidly growing Middle and Upper Class that are keen to prove themselves and showcase their new found standing…

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Globally Spotted: Institute Sarita - A Chinese company dead set on teaching its citizens about doing the ‘right-thing’ - Mums Mean Business Blog

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Globally Spotted in China

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The Next Billion

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Beijing Capital International Airport (PEK) (北京首都国际机场)

A real lady never sits with her legs crossed (except at the ankles if that is necessary for comfort). Never she speaks in a loud and coarse voice. A lady stirs her tea front and back, not in a circle, and makes no noise with her movements.

Globally Spotted: Institute Sarita - A Chinese company dead set on teaching its citizens about doing the ‘right-thing’ - Mums Mean Business Blog

blog.mumsmeanbusiness.com

fra Foursquare

Beijing Capital International Airport (PEK) (北京首都国际机场)

She was born in Hong Kong, educated in Georgetown and Harvard and speaks five languages. You’ve guessed it, Sara Jane Ho, a well-mannered 27-year old young lady, is hardly an ordinary example of a modern Chinese female entrepreneur.

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fra Foursquare

Beijing Capital International Airport (PEK) (北京首都国际机场)

Her story is a story of innovation and resolve. Of striking intuition about consumer demand in a new emerging market. Of daring to launch and to defend a concept some deem futile and archaic. Miss Ho saw and recognized a brilliant business potential in a model once outdated in one part of the world, and yet, that could be successfully exported into new markets and be given a new lease of life.

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