Sara Jane Ho

Institute Sarita, China - Sara Jane Ho has started a subtle new revolution in the middle of Beijing, teaching the upper-class rules of etiquette to China’s nouveau riche citizens. She herself attended the prestigious Swiss finishing school.
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Globally Spotted in China

Globally Spotted in China

A real lady never sits with her legs crossed (except at the ankles if that is necessary for comfort). Never she speaks in a loud and coarse voice. A lady stirs her tea front and back, not in a circle, and makes no noise with her movements.

How to properly peel an orange, hold an oyster fork, and pronounce luxury brand names -- wealthy Chinese are paying handsome sums to learn such skills as they seek to match their high-end lifestyles with high-class etiquette.

She was born in Hong Kong, educated in Georgetown and Harvard and speaks five languages. You’ve guessed it, Sara Jane Ho, a well-mannered 27-year old young lady, is hardly an ordinary example of a modern Chinese female entrepreneur.

She was born in Hong Kong, educated in Georgetown and Harvard and speaks five languages. You’ve guessed it, Sara Jane Ho, a well-mannered old young lady, is hardly an ordinary example of a modern Chinese female entrepreneur.

Her story is a story of innovation and resolve. Of striking intuition about consumer demand in a new emerging market. Of daring to launch and to defend a concept some deem futile and archaic. Miss Ho saw and recognized a brilliant business potential in a model once outdated in one part of the world, and yet, that could be successfully exported into new markets and be given a new lease of life.

Her story is a story of innovation and resolve. Of striking intuition about consumer demand in a new emerging market. Of daring to launch and to defend a concept some deem futile and archaic. Miss Ho saw and recognized a brilliant business potential in a model once outdated in one part of the world, and yet, that could be successfully exported into new markets and be given a new lease of life.

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