Institute Sarita, China - Sara Jane Ho has started a subtle new revolution in the middle of Beijing, teaching the upper-class rules of etiquette to China’s nouveau riche citizens. She herself attended the prestigious Swiss finishing school.
How to properly peel an orange, hold an oyster fork, and pronounce luxury brand names -- wealthy Chinese are paying handsome sums to learn such skills as they seek to match their high-end lifestyles with high-class etiquette.
She was born in Hong Kong, educated in Georgetown and Harvard and speaks five languages. You’ve guessed it, Sara Jane Ho, a well-mannered old young lady, is hardly an ordinary example of a modern Chinese female entrepreneur.
Her story is a story of innovation and resolve. Of striking intuition about consumer demand in a new emerging market. Of daring to launch and to defend a concept some deem futile and archaic. Miss Ho saw and recognized a brilliant business potential in a model once outdated in one part of the world, and yet, that could be successfully exported into new markets and be given a new lease of life.