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Times Square, New York City. The Hard Rock is in what was New York's famous Paramount Theatre, which opened in 1926 and and became the leading live entertainment house in the United States, featuring extended runs by the likes of Benny Goodman, Tommy Dorsey, Jack Benny, Frank Sinatra, and Dean Martin and Jerry Lewis. In the 1950s, promoter Alan Freed staged his famous rock and roll shows there.

Hard Rock Cafe, 1501 Broadway (corner of West Street), New York City. The Hard Rock is in what was New York's famous Paramount Theatre, which opened in 1926 and and became the leading live entertainment house in the United States, featuring extended