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3 Types of Marketing Conferences to Fit Your Teams Needs http://ift.tt/2fIhoeM  Working with agencies and major brands at Convince & Convert I often get questions from clients about upcoming conferences and how to select the right conferences for team members of various job titles and skill levels. Figuring out which events are right for your team can be challenging if you dont know what youre looking for.  Here are a few quick tips on how to select the right events to best use your education/development budget and build your teams knowledge.  Go Both Broad and Deep with an Industry Leader  Some of the most compelling conferences being held in the marketing industry currently are being organized by technology brands who are able to pull from their robust communities of users and experts. Furthermore many of them explore one key area (e.g. email automation social media) with both breadth and depth.  Look at events such as Spredfasts Smart Social Summit(October 1618) which brings together more than 700 social media leaders and features a rich combination of industry-specific breakout sessions and killer keynotes. This type of event which has a great mix of panels workshops and keynotes is a good option for teams where both strategists from the C-suite and tacticians at the user-level attend together.  Leading brands from Airbnb to National Geographic will be represented among the speakers bringing their experience and expertise to the conversation. Representatives from huge companies like Facebook GM and Pepsi will be in attendance and speaking as well. Plus if youre looking for inspiration this years event features a conversation with Michelle Obama. (Yaaas! Im so excited!)  In fact Im looking forward to attending Smart Social Summit myself and Ill be bringing you coverage of the event on our social media pages so drop us a line if Ill see you there.  And if you havent bought your ticket yet but are interested in joining you can get $300 off by using the code SFBaer17 at checkout. Click here to register.  Build Excitement and Get Buy-In for Bold Ideas  Many of us can get into the weeds when it comes to our day-to-day marketing efforts. For team leads marketing directors and company executives it can be extremely beneficial to get a broad view of what best-in-class brands are doing in terms of brand marketing and innovation.  When the goal is to bring clarity and develop a new overall approach to your marketing efforts focus on conferences that bring together great storytelling speakers and offer strong keynote-style sessions. Events like Brand Manage Camp (September 2627) are good for this type of idea-oriented learning. In fact youll see Jay Baer as one of the speakers this year.  Explore Trends and Challenges with Brand-Side Practitioners  If your team is looking for solutions and insights into market-based challenges a conference that has a lot of brand-side practitioners presenting or speaking on panels can be a good fit for you. A good example of an upcoming event is Brand2Global (October 23). Look for events with sessions that focus on common challenges that your team faces within your vertical or specialty as well as sessions that focus on case studies.  The best way to synthesize what you've learned from a conference is to teach it to someone else.Click To Tweet Commit to Learning  If your team doesnt have the resources to send everyone to each conference have each individual team member sign up for a different conference and share your learnings through a short summary a presentation or a short video. (Thats what we do at Convince & Convert.)  The best way to synthesize and strengthen the ideas youve learned from a conference is to teach your findings to someone else. Make it count.  Get aweekly dose of the trends and insights you need to keep you ON top from Jay Baer at Convince & Convert. Sign up fortheConvince & Convert ONemail newsletter. Internet Marketing Strategy, Marketing Leads, Brand Marketing, Video Marketing, Business Marketing, Digital Marketing, Marketing Company, Seo Consultant, Marketing Consultant
3 Types of Marketing Conferences to Fit Your Teams Needs http://ift.tt/2fIhoeM Working with agencies and major brands at Convince & Convert I often get questions from clients about upcoming conferences and how to select the right conferences for team members of various job titles and skill levels. Figuring out which events are right for your team can be challenging if you dont know what youre looking for. Here are a few quick tips on how to select the right events to best use your education/development budget and build your teams knowledge. Go Both Broad and Deep with an Industry Leader Some of the most compelling conferences being held in the marketing industry currently are being organized by technology brands who are able to pull from their robust communities of users and experts. Furthermore many of them explore one key area (e.g. email automation social media) with both breadth and depth. Look at events such as Spredfasts Smart Social Summit(October 1618) which brings together more than 700 social media leaders and features a rich combination of industry-specific breakout sessions and killer keynotes. This type of event which has a great mix of panels workshops and keynotes is a good option for teams where both strategists from the C-suite and tacticians at the user-level attend together. Leading brands from Airbnb to National Geographic will be represented among the speakers bringing their experience and expertise to the conversation. Representatives from huge companies like Facebook GM and Pepsi will be in attendance and speaking as well. Plus if youre looking for inspiration this years event features a conversation with Michelle Obama. (Yaaas! Im so excited!) In fact Im looking forward to attending Smart Social Summit myself and Ill be bringing you coverage of the event on our social media pages so drop us a line if Ill see you there. And if you havent bought your ticket yet but are interested in joining you can get $300 off by using the code SFBaer17 at checkout. Click here to register. Build Excitement and Get Buy-In for Bold Ideas Many of us can get into the weeds when it comes to our day-to-day marketing efforts. For team leads marketing directors and company executives it can be extremely beneficial to get a broad view of what best-in-class brands are doing in terms of brand marketing and innovation. When the goal is to bring clarity and develop a new overall approach to your marketing efforts focus on conferences that bring together great storytelling speakers and offer strong keynote-style sessions. Events like Brand Manage Camp (September 2627) are good for this type of idea-oriented learning. In fact youll see Jay Baer as one of the speakers this year. Explore Trends and Challenges with Brand-Side Practitioners If your team is looking for solutions and insights into market-based challenges a conference that has a lot of brand-side practitioners presenting or speaking on panels can be a good fit for you. A good example of an upcoming event is Brand2Global (October 23). Look for events with sessions that focus on common challenges that your team faces within your vertical or specialty as well as sessions that focus on case studies. The best way to synthesize what you've learned from a conference is to teach it to someone else.Click To Tweet Commit to Learning If your team doesnt have the resources to send everyone to each conference have each individual team member sign up for a different conference and share your learnings through a short summary a presentation or a short video. (Thats what we do at Convince & Convert.) The best way to synthesize and strengthen the ideas youve learned from a conference is to teach your findings to someone else. Make it count. Get aweekly dose of the trends and insights you need to keep you ON top from Jay Baer at Convince & Convert. Sign up fortheConvince & Convert ONemail newsletter.