Similar to idolatry and iconodulism, epeolatry literally means the worship of words. It derives from ἔπος épos, which unlike λόγος lógos more specifically means word in Greek, and was apparently coined in 1860 by Oliver Wendell Holmes, Sr.
This is how I feel when dealing with the public at work. You know all the jokes that are made about Wal-Mart and some of the people who shop there? It's hard to be nice when you deal with some questionable people. Me everyday!