How to create a homepage that converts. It's important to optimize your homepage for conversion in order to turn website visitors into leads, subscribers, and ultimately, paying customers. There are 5 essential features that every homepage needs in order to boost conversion: a clear headline and call to action, a section highlighting the top features or offers, an about section, testimonials, and a newsletter opt-in form. #websiteoptimization #websiteconversion #websitestrategy