// What a awesome idea! Showers that look and function like giant Sprite dispensers were installed on popular beaches in Brazil and Israel. The eye-catching showers reminded people of the refreshing power of Sprite.
The Australian Public Transport Authority got tired of people spray-painting graffiti on their buses and trains, so they targeted the ‘graffidiots’ with this ad campaign that reminds would-be vandals what the consequences of their actions could be.
Volkswagen - Eyes on the Road (Extremely Clever. - Volkswagen - Eyes on the Road (Extremely Clever “Texting While Driving” PSA) Kudos Volkswagen. What a brilliant way to communicate how risky it is to use mobile phones while driving.
push button to add drama . to launch the TV channel TNT in Belgium a big red button was placed in an average Flemish square of an average Flemish town . a sign reading, “Push to add drama” invited people to use the button .