Without it... You have NO idea who your warm leads are on Instagram and no way to communicate with them 🤖⤵️ One of the reasons why we 🫶🏼 to use email marketing for launches and campaigns is we get some really epic data: Who is opening our emails + Who is CLICKING what inside those emails (Yep, we’re watching). But when it comes to our Instagram content, we are going in fairly blind. Yes, we can see some overall stats like Reach and who leaves a comment... But we don’t know who’s heading…