I thought offering low-cost shipping would be a great way to attract customers and boost sales. However, I’ve since learned that balancing affordability for my customers with sustainability for my business is essential. Here are a few lessons I’ve picked up along the way: 📦 Understanding Costs: It’s been crucial for me to calculate all the factors that go into shipping—packaging, weight, distance, and handling fees. This helps in setting a price that covers expenses without unexpected…