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Advances In Brand Semiotics & Discourse Analysis (Communication)

This volume addresses some of the most important conceptual, methodological, and empirical challenges and opportunities with which the sister disciplines of semiotics and discourse analysis are mutually confronted in the context of considering new avenues of cross-disciplinary application to distinctive branding research streams. In continuation of the collective volume 'Handbook of Brand Semiotics' (Kassel University Press, 2015), which sought to consolidate relevant scholarship and to…

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Advances In Brand Semiotics & Discourse Analysis (Communication) - George Rossolatos - 9781648895913 | ReComparo.com i 2024

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Advances In Brand Semiotics & Discourse Analysis (Communication)

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Advances In Brand Semiotics & Discourse Analysis (Communication)

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Advances In Brand Semiotics & Discourse Analysis (Communication)

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