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Brand: WWF 2 of 2 Communication objective: to promote awareness and encourage a change in behavior Method: By including a SMS line to text that provides support for the organization, the ad directly is attempting to impact the behavior of its audience by encouraging them to take some physical engaging action. Also, the shock value of the ad promotes audience awareness of the organization's existence and it's function.

Brand: WWF 2 of 2 Communication objective: to promote awareness and encourage a change in behavior Method: By including a SMS line to text that provides support for the organization, the ad directly is attempting to impact the behavior of its audience by encouraging them to take some physical engaging action. Also, the shock value of the ad promotes audience awareness of the organization's existence and it's function.

"The soul is the same in all living creatures although the body of each is different" / Hippocrates

joanna on

"The soul is the same in all living creatures although the body of each is different" / Hippocrates

Check out this satirical advertising campaign. The items are not for sale, the purpose of the image is to show the difference between how 1st world consumers look at products and what they might mean to other parts of the world. By Cordaid. Designed by Saatchi & Saatchi. Posted by Criatives.

I guess these models don't sell products quite as well.

Check out this satirical advertising campaign. The items are not for sale, the purpose of the image is to show the difference between how 1st world consumers look at products and what they might mean to other parts of the world. By Cordaid. Designed by Saatchi & Saatchi. Posted by Criatives.

STOP GLOBAL WARMING by dzeri29, via Flickr

STOP GLOBAL WARMING by dzeri29, via Flickr

Tumblr/Niknak79

Tumblr/Niknak79

#Species are disappearing in the world and in snapchat, act now! #LastSelfie campaign.

World Wildlife Fund Uses Snapchat To Warn Of Endangered Animals’ “Last Selfies”

#Species are disappearing in the world and in snapchat, act now! #LastSelfie campaign.

There's something on my head isn't there.

There's something on my head isn't there.

Found on Pinterest

A Collection of 40 Elegant Typographic Posters

Found on Pinterest

Save shark!! #scuba #underwater #lolo @Lolo Sianipar

Save shark!! #scuba #underwater #lolo @Lolo Sianipar

L’ultime selfie des animaux en voie de disparition : golem13

L’ultime selfie des animaux en voie de disparition : golem13

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