This logotype illustrates freedom literally by having the op half of the M fly off like a bird. The logotype uses the comparison of birds and freedom as a message. This logotype is effective in communicating meaning.
The meaning of the word "missing" is portrayed frm the absences of stem of the letter "i". By leaving the titles, it portrays that a part of the letter has been removed, reinforcing the meaning of "missing".
Hidden message within your logo will not only “grab” viewer’s attention, but at the same time it’ll tell a lot about the company. Take a look at these 30 clever examples of negative space logos to see what we mean!