The use of negative space is so cool in this logo. The animals created in the negative space shows off some animals that the zoo might have which is so smart and neat. Even though it is black and white its works since the negative space makes the design.
I thought these minimalistic illustrations were creative and clever. ‘The Art of Negative Space’ are illustrations by Malaysian graphic designer Tang Yau Hoong. He uses the negative space to tell stories or communicate certain ideas.