#SwatchIt Swatch It font was created by Samual Park. This poster was created by Jessica Stahl. I like this poster because my favorite color is black and you don't see a whole lot of font poster with black backgrounds. Also, this font is very modern but futuristic which gives it a different feeling. The letter placing is catching. I love simplicity and this is a PERFECT example of it. Where the text is placed makes the image abstract "full" The curvature of the lines is appealing too.