The packaging is a designed to be a sculptural, beautiful and functional. By using the packaging, the packaging shapes into a different forms. The shapes geometrical shapes live through the product and creates a whole new consumer experience.
Beer bottles by Icelandic design studients: Geir Olafsson, Hlynur Ingólfsson, Þorleifur Gunnar Gíslason. Here's a great example of designers not understanding the product. Sticking beer in clear bottles will cause UV to skunk the hop oils, ruining it.