Like their product mascot cousins of branding past (Elsie the Cow, Charlie the Tuna, Tony the Tiger, etc.) this new breed of animal logos really stand out. It's not rocket science. Which are you more (Bottle Rocket Art)
Honey Wood's type + Logo looks nice on the packages with simple colors: white & hue of purple. The detail of the bee adds a nice touch + I like the circular layout. The bee looks like a heart as well - cool design.