Carlsberg beer with a nice video spot. Snap judgements + the movies
Television Commercial in Belgium for Carlsberg Beer - Innocent couples walked into a movie theater full of 148 tough-guy bikers in this cinema stunt where there were only 2 seats remaining. Those who stayed were rewarded by Carlsberg.
Cannes Lions Media Gold 2012 - Carlsberg - Bikers in cinema
Nothing Going On Here—Just 148 Bikers Taking Over a Theater to Make a Beautiful Point