The 3 dimensional packaging creates a wonderful sense of movement. The illustrations are surreal and evoke enquiry and interest. Whilst the label is extremely restrained a fantastical tone is created in the opaque blue layering.
The simplicity of the die cut label helps draw your eye straight to the logo on the bottle, but I do think the logo should be larger. But I love how you can see through to the wine and the freshness seal matches the label.