This Adida logo represents the Gestalt theory of Proximity. Al though the right logo are aline, the left logo's pieces are proximity to each other. We directly in our minds line them up and creates that Adidas logo.
Use the Gestalt principle of continuity. Continuity works by drawing the eye through one object and into another. The progression of the shooting star in this image draws your attention all the way through the object in a smooth and continuous motion.