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Harrison Abelson - This is an example of the Law of Proximity. The two Adidas logos in this picture contain identical shapes, however the only difference in those shapes are their proximity to each other. The shapes on the right are more likely to be perceived as a group since they are closer together. Check out the link for full explanation. http://jeremybolton.com/2010/08/gestalt-principle-the-law-of-proximity/ Adidas Logo | Jeremy Bolton

Harrison Abelson - This is an example of the Law of Proximity. The two Adidas logos in this picture contain identical shapes, however the only difference in those shapes are their proximity to each other. The shapes on the right are more likely to be perceived as a group since they are closer together. Check out the link for full explanation. http://jeremybolton.com/2010/08/gestalt-principle-the-law-of-proximity/ Adidas Logo | Jeremy Bolton

This is part of the Gestalt Principle. It is called closure. It is the tendency to see a finished unit even if it isn't "finished."

This is part of the Gestalt Principle. It is called closure. It is the tendency to see a finished unit even if it isn't "finished."

Lucky Fish - Pentagram Design Group

Lucky Fish - Pentagram Design Group

50 Inspiring Logo Designs

50 Inspiring Logo Designs

Negative shape. Type as image. Organic. Minimal geometry. Stroke weight of terminal contrasts with stroke weight of shoulder. Transitional serif. Curved joints at the bottom contrast with angled joints of the crossbar.

Negative shape. Type as image. Organic. Minimal geometry. Stroke weight of terminal contrasts with stroke weight of shoulder. Transitional serif. Curved joints at the bottom contrast with angled joints of the crossbar.

Gestalt Theory in Graphic Design | Jacksonville Web Design ...

Gestalt Theory in Graphic Design | Jacksonville Web Design ...

35 Beautiful Examples Logo Designs Inspired By Clock | Design Inspiration Another favorite. It's so simple. The bears face but also looks like an alarm clock. The  color brown and the fonts all work and it helps make this a good design.

35 Beautiful Examples Logo Designs Inspired By Clock

35 Beautiful Examples Logo Designs Inspired By Clock | Design Inspiration Another favorite. It's so simple. The bears face but also looks like an alarm clock. The color brown and the fonts all work and it helps make this a good design.

figure ground, proximity, similarity, closure.

31 Logotipos criativos com gestalt

figure ground, proximity, similarity, closure.

The fundamental principles (or laws) of perceptual organization were outlined by the Gestalt psychologists. They are proximity, similarity, good continuation, closure, smallness, surroundedness, and symmetry. The one above is surroundedness, which makes it seem as one figure is surrounded by the other. All laws serve the pragnanz principle, which is the simplest and most stable interpretations are favored.

The fundamental principles (or laws) of perceptual organization were outlined by the Gestalt psychologists. They are proximity, similarity, good continuation, closure, smallness, surroundedness, and symmetry. The one above is surroundedness, which makes it seem as one figure is surrounded by the other. All laws serve the pragnanz principle, which is the simplest and most stable interpretations are favored.

Gestalt Laws

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Gestalt Laws

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