How To Make The Eyes Pop. One of the oldest makeup artist tricks is to brighten up the inner corners of the eye with a shimmery white (or soft pastel) eyeshadow. I have heard it called the angel effect or even baby eyes.
Don't apply black liner all around your eye and in your waterline. This will make your eyes appear much smaller than they are. Instead, line the top with black liner, the bottom with brown liner, and the waterline with nude liner to really open your eyes.