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Nice idea.

Off.

"Off." was developed as a concept buttermilk drink (with real vanilla) for Arla Foods in the course of a study.—"Off." acts as a counterpart to the oversaturated market and philosophy of energy drinks. Instead of pushing forward “Off.

The One Color Logos Collection by Pavel Emelyanov, via Behance

The One Color Logos Collection by Pavel Emelyanov, via Behance

Mmm. Love this logo.

This logotype illustrates freedom literally by having the op half of the M fly off like a bird. The logotype uses the comparison of birds and freedom as a message. This logotype is effective in communicating meaning.

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