This logo is colorful and inviting. The overlap of the colors and imperfect shape makes this logo fun yet simple. Using a fruit as the subject of the logo is a bit overused, but the colors and playfulness make it distinguishable.
I like this logo because it illustrates movement and appears The logo mark kinda looks like a peel of a fruit. The swirly-nature of the design fits well with the logo typeface, which has a curvy appearance.