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CLIO Awards -> Title: Sun Sea Snd Sex Client: Expedia / Office: Ogilvy & Mather London / Category: Print / Prize: Gold

Cannes A campaign for Expedia by Ogilvy and Mather London with the tagline “Find whatever floats your boat,” won a Gold Lion. It promoted travel with tags that looked like airport codes but spelled out Sun Sea Snd Sex. Ogilvy and Mather London

A brilliant advertising campaign using the three letter airport codes from luggage tags to create a humorous wordplay. Expedia.co.uk

Expedia: WSH EWE WRE ERE I'll make sure not to just discard these tags next time I return from a trip!

"It all started when we saw a woman walking through Heathrow with the word FUK hanging from her suitcase," they say. "Turned out she'd just flown in from Fukuoka in Japan. That got us thinking, 'maybe there are more'."

Brilliant Travel Ads

It's Nice That : Ogilvy's new campaign for Expedia makes great use of airport luggage tags — Designspiration

Expedia GRY SKY

Expedia Baggage Tags

reporters without frontiers: censorship tells the wrong story. 2011 cannes winner

Reporters Without Borders, "Censorship Tells the Wrong Story: Putin" / Memac Ogilvy & Mather, Dubai


30 of the most brilliant and effective print advertisements of the last few years


Expedia : l’étiquetage des bagages explicite agence Ogilvy & Mather