This is a very simplistic but yet effective logo. I love how geometric and straight it is. The designer did a great job making it simple and yet still easy to read the word WAVE. The fact that the A and the V tie into each other is eye catching because it
The font they chose for "CAMP" makes them look like totem pole lettering, which the viewer would associate with summer camp experiences. The font is also simple, but effective in getting the camp thought across.
There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.
Prabal Gurung i love this graphic for a more formal and personal logo and it is clean , bold and simple and i love that it is one block bold colour and i like the fact that it is two letters intertwined but yet the two letters are still clear to see .
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