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1956 Lincoln Premiere Four-Door Sedan - Through this gate just passed the most beautiful car in the world - Original Ad

1952 Lincoln Cosmopolitan - for a new outlook in modern living - Original Ad

It is clean-lined, trim - without pretentiousness. Spacious - without waste space. A big car - but it handles as easily as a small sports car.

1959 Lincoln magazine advertisement

The Lincolns were huge (though still nowhere near as heavy as a 2017 Ford Expedition), and they came out just in time to have sales torpedoed by the nasty 1958 recession.

Lincoln Continental Mark III Convertible 1958 - Mad Men Art: The Vintage Advertisement Art Collection