20's makeup: the new heavy make-up look was a reaction to the demure Edwardian era and women were increasingly driven by marketing through cinema and advertising. Now it was time for nice girls to be bad. The popular foundation look was still pale, with plenty of rouge, lip color and kohl eyeshadow. 1920s Makeup Tutorial, 1920's Makeup Style, 20s Makeup, 1920’s Makeup, 1920 Makeup, 1920s Makeup, Glamour, Makeup History, Fashion Makeup