Patagonia Makes High-Performance Gear for Climbers and Surfers. How’d It Catch on With the Rest of Us?
"The Dirt Bags of the Patagonia Catalog" Patagonia founder Yvon Chouinard discovers a truly eco-friendly garment. Middle of nowhere, Argentina. Spring 1989.
Rag tag crew of classic friends in Patagonia- L to R , Rick Ridgeway (author and 1st American to climb K2), Yvon Chouinard (founder of @Patagonia) & @timmyoneill [C4 director @jimmy_chin photo from the 180° South film project]
This is what the well-hung clean climber looked like in 1971! Yvon Chouinard with a full rack of hexes and stoppers along with the standard knickers and knee socks. (SuperTopo Rock Climbing Discussion Topic)
Forty-eight hours later found me tenkara fishing and wading on an Idaho river with Yvon Chouinard, arguably the founding father of outdoor r...