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"The Dirt Bags of the Patagonia Catalog"     Patagonia founder Yvon Chouinard discovers a truly eco-friendly garment. Middle of nowhere, Argentina. Spring 1989.

Patagonia Makes High-Performance Gear for Climbers and Surfers. How’d It Catch on With the Rest of Us?

"The Dirt Bags of the Patagonia Catalog" Patagonia founder Yvon Chouinard discovers a truly eco-friendly garment. Middle of nowhere, Argentina. Spring 1989.

Rag tag crew of classic friends in Patagonia- L to R , Rick Ridgeway (author and 1st American to climb K2), Yvon Chouinard (founder of @Patagonia) & @timmyoneill [C4 director @jimmy_chin photo from the 180° South film project]

Rag tag crew of classic friends in Patagonia- L to R , Rick Ridgeway (author and 1st American to climb K2), Yvon Chouinard (founder of @Patagonia) & @timmyoneill [C4 director @jimmy_chin photo from the 180° South film project]

Yvon Chouinard - more than a mountaineer.

Yvon Chouinard - more than a mountaineer.

Yvon Chouinard introduces 20 Million & Change and Patagonia Works – A Holding Company for the Environment. Photo: Tim Davis

Yvon Chouinard introduces 20 Million & Change and Patagonia Works – A Holding Company for the Environment. Photo: Tim Davis

Yvon Chouinard on the value of getting out #expshark

Yvon Chouinard on the value of getting out #expshark

Yvon Chouinard, you speak my heart beat.

Yvon Chouinard, you speak my heart beat.

This is what the well-hung clean climber looked like in 1971!  Yvon Chouinard with a full rack of hexes and stoppers along with the standard knickers and knee socks. (SuperTopo Rock Climbing Discussion Topic)

This is what the well-hung clean climber looked like in 1971! Yvon Chouinard with a full rack of hexes and stoppers along with the standard knickers and knee socks. (SuperTopo Rock Climbing Discussion Topic)

Forty-eight hours later found me tenkara fishing and wading on an Idaho river with Yvon Chouinard, arguably the founding father of outdoor r...

Forty-eight hours later found me tenkara fishing and wading on an Idaho river with Yvon Chouinard, arguably the founding father of outdoor r...

Quote from Yvon Chouinard, an awesome dude!

Quote from Yvon Chouinard, an awesome dude!

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