Before you start off with printing your promotional materials, you must understand who your target audience is. This enables you to select the paper that will be most economical as well as suitable for your audience. For example, if you want to distribute or hand out flyers, you may use basic recycled paper. The colour may not be pure white, but it will be something close to that. Again, if you are planning for an event brochure, you can use coated recycled paper.