The friendly people over at Alliero approached us to create their new website. They wanted an online presence that reflected their relaxed and personal approach to IT, and explicitly wanted to stay away from any typical IT Consultancy look and feel.
The twist of the pencil is creates a connection to DNA. The pencil It's self is the connection to the design element of the brand. The icon creates a clear a clever connection to the brand name without being to complex or over the top.