To me this ad has to do with sex appeal. The asparagus looks like female legs. This ad is telling me that if I eat my vegetables I can be sexy. A good example of an attention grabbing ad. Great example of imagery.
Knorr introduced its fish cubes to enrich the taste in for example soup. These so called fish bouillon cubes are used in the amazing print advertisement created in The cube crafts the shape of a fish while it is dropped in the water.