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We have created an iconic new design for Bacardí that tells the remarkable story of a rum and a dynasty. Bacardí is not just another drinks brand. It is a family business whose story is intrinsic to the art and architecture, culture and politics of the turbulent history of the Caribbean island of Cuba.

We have created an iconic new design for Bacardí that tells the remarkable story of a rum and a dynasty. Bacardí is not just another drinks brand. It is a family business whose story is intrinsic to the art and architecture, culture and politics of the turbulent history of the Caribbean island of Cuba.

The Original Bacardi, made in Santiago de Cuba, the cradle of the Light Rum. NOTE:  Now it is manufacture in Puerto Rico but it is originally from Cuba.

The Original Bacardi, made in Santiago de Cuba, the cradle of the Light Rum. NOTE: Now it is manufacture in Puerto Rico but it is originally from Cuba.

Description: 1952 BACARDI RUM vintage magazine advertisement "in one minute" -- in one minute a cool, cool Bacardi cuba libre ... The easiest drink in the world to prepare, and one of the most refreshing. Bacardi ... World's Largest Selling Rum

Description: 1952 BACARDI RUM vintage magazine advertisement "in one minute" -- in one minute a cool, cool Bacardi cuba libre ... The easiest drink in the world to prepare, and one of the most refreshing. Bacardi ... World's Largest Selling Rum

Bacardi founder Don Facundo Bacardí Massó created BACARDI rum using a pot still, known as an Alembic.

Bacardi founder Don Facundo Bacardí Massó created BACARDI rum using a pot still, known as an Alembic.

Bacardi Ron 1957 Santiago de Cuba , vintage Bacardi Rum label from Cuba

Bacardi Ron 1957 Santiago de Cuba , vintage Bacardi Rum label from Cuba

Bacardi

Bacardi

1966 Liquor Ad, Bacardi Rum, "Man of the World" Smoking a Cigar | Flickr - Photo Sharing!

1966 Liquor Ad, Bacardi Rum, "Man of the World" Smoking a Cigar | Flickr - Photo Sharing!

Bacardi Oakheart - logo

Bacardi Oakheart - logo

1968 Bacardi Rum Vintage Ad | eBay

1968 Bacardi rum vintage ad

1968 Bacardi Rum Vintage Ad | eBay

Bacardi rum advertisement from 1902 comparing BACARDI rum to the finest Cognacs of the time

Bacardi rum advertisement from 1902 comparing BACARDI rum to the finest Cognacs of the time

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