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We have created an iconic new design for Bacardí that tells the remarkable story of a rum and a dynasty. Bacardí is not just another drinks brand. It is a family business whose story is intrinsic to the art and architecture, culture and politics of the turbulent history of the Caribbean island of Cuba.

The story began with a phone call from the Bacardí family asking us to create a book documenting their heritage and ended with a global redesign that reconnects the brand and its audience with the richness and authenticity of this extraordinary story.

Here Design | Bacardí

Here Design | Bacardí