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7-eleven's awesummer

7-eleven's awesummer

One of the most effective ways in doing this is to leverage real-time feedback within apps to test which features work and do not work.  7-E...

One of the most effective ways in doing this is to leverage real-time feedback within apps to test which features work and do not work. 7-E...

Shortly after launching the app, the company has decided to roll out its Idea Hub, where users can share ideas about how to build onto the app’s basic platform and add services that would enhance its worth.

Shortly after launching the app, the company has decided to roll out its Idea Hub, where users can share ideas about how to build onto the app’s basic platform and add services that would enhance its worth.

The Lord & Taylor and Hudson's Bay department stores are leveraging a mobile application to enable customers to purchase items directly from print media via their tablets and smartphones.

The Lord & Taylor and Hudson's Bay department stores are leveraging a mobile application to enable customers to purchase items directly from print media via their tablets and smartphones.

An Ohio campaign inviting customers with loyalty cards at one of six stores to opt into a text messaging program achieved a 53% open rate. The Easton Town Center mall in Columbus offered a $5,000 shopping spree as an enticement, and 519 of the 20,500 customers targeted via e-mail signed up. More than a third of the consumers who opted in made a purchase.

An Ohio campaign inviting customers with loyalty cards at one of six stores to opt into a text messaging program achieved a 53% open rate. The Easton Town Center mall in Columbus offered a $5,000 shopping spree as an enticement, and 519 of the 20,500 customers targeted via e-mail signed up. More than a third of the consumers who opted in made a purchase.

Toys "R" Us made numerous improvements to its mobile site in the past year, including streamlining the checkout process. As a result, the toy store chain now delivers the best mobile site user experience with a score of 83.5 out of 100, according to a new report from the e-tailing group.

Toys "R" Us made numerous improvements to its mobile site in the past year, including streamlining the checkout process. As a result, the toy store chain now delivers the best mobile site user experience with a score of 83.5 out of 100, according to a new report from the e-tailing group.

National Car Rental is mobilizing its loyalty program via an application that lets members manage their trip and reserve cars.

National Car Rental is mobilizing its loyalty program via an application that lets members manage their trip and reserve cars.

Budweiser is using augmented reality and product packaging with mobile this summer to build up awareness for its philanthropic program with Folds of Honor.

Budweiser is using augmented reality and product packaging with mobile this summer to build up awareness for its philanthropic program with Folds of Honor.

Walgreens' latest update to its iPhone application enables users to clip paperless coupons and add the savings to their Balance Rewards loyalty card as a way to bring added value for users while also driving in-store traffic.

Walgreens' latest update to its iPhone application enables users to clip paperless coupons and add the savings to their Balance Rewards loyalty card as a way to bring added value for users while also driving in-store traffic.

Clorox recently leveraged second-screen mobile application Viggle with a campaign that resulted in a high percentage of consumers interacting with the app’s content.

Clorox recently leveraged second-screen mobile application Viggle with a campaign that resulted in a high percentage of consumers interacting with the app’s content.

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