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American Express is making it easier for business clients to manage their expenses via a new mobile application that cuts out the need to save paper receipts.  The ReceiptMatch program is being rolled out for American Express Open business card users to track their finances via mobile, email and Web. The app is available for iPhone and Android devices.

American Express streamlines expense tracking via mobile app

One of the most effective ways in doing this is to leverage real-time feedback within apps to test which features work and do not work.  7-E...

One of the most effective ways in doing this is to leverage real-time feedback within apps to test which features work and do not work.

Procter & Gamble's Crest and Oral-B are rewarding parents who get their children to brush their teeth with exclusive content and mobile offers via the ChoreMonster application. The app includes how-to videos that help children learn how to complete the task

s Crest, Oral-B incentivize app users with mobile coupons

Walgreens' latest update to its iPhone application enables users to clip paperless coupons and add the savings to their Balance Rewards loyalty card as a way to bring added value for users while also driving in-store traffic.

Walgreens app integrates mobile coupons, digital loyalty to drive value

Walgreens and Duane Reade stores in New York are testing a new mobile coupon program enabling marketers to tie in-application offers directly to in-store purchases.

Walgreens tests closed-loop mobile coupons delivered via PRIMP app

An e-mail campaign by beauty products company Julep enticed mobile users to sign up for SMS updates with a 50% discount opt-in promotion. The opt-ins will allow Julep to engage with customers and build its database. "We want to be wherever the customer is -- and increasingly that's on mobile devices. The Mobile Insider Club is created exclusivity for our customers and they are excited to be a part of it," said Julep's Jane Park.

Are you looking for a good online retail text message marketing case study? If so, you're in luck because recently Julep, an online beauty retailer launched

REPORT: MOBILE  Cell Internet Use 2012

REPORT: MOBILE Cell Internet Use 2012

Shortly after launching the app, the company has decided to roll out its Idea Hub, where users can share ideas about how to build onto the app’s basic platform and add services that would enhance its worth.

Optimized for your mobile phone.

Mobile payments will enjoy more success when paired with mobile loyalty. Ok we knew that, but good read.

A recent ZMags survey, “Meet the connected consumer,” shows that 87 percent of connected consumers prefer to use Web sites and browser-based mobile sites for browsing and shopping, whereas only 4 percent prefer smartphone and tablet applications.

The iPhone not only attracts a broader base of gamers, gamers on the platform are more devoted as well. iPhone users who played games averaged 743.1 minutes per month—more than 12 hours of gaming time, spread out over an average of 151.5 monthly gaming sessions. Android gamers spent an average of 484 minutes per month playing, and averaged 94.6 monthly sessions. In other words, the iPhone converts a larger slice of its users into gamers, and then convinces them to play more and more often.

For Mobile Gaming, the iPhone Rules—Mobile gamers log the most minutes on devices

The app was piloted with 15,000 shoppers in Britain over a three-month period and saw an average redemption rate of 15 percent. It was opened up to the general public and currently features approximately 50 deals with a variety of different brands.    The Shopitize app, which is available for iPhone and Android phones, enables brands to offer mobile coupons direct to consumers, enabling brands to gather information about their customers, including where the offer was discovered.

The app was piloted with 15,000 shoppers in Britain over a three-month period and saw an average redemption rate of 15 percent. It was opened up to the general public and currently features approximately 50 deals with a variety of different brands. The Shopitize app, which is available for iPhone and Android phones, enables brands to offer mobile coupons direct to consumers, enabling brands to gather information about their customers, including where the offer was discovered.

Clorox recently leveraged second-screen mobile application Viggle with a campaign that resulted in a high percentage of consumers interacting with the app’s content.

Clorox second-screen campaign generates engagement rate

Coca-Cola is the latest brand to prove that the mobile check-in fad may not be over yet, with a new campaign that drives awareness and funds for ten nonprofits in New York.

Coca-Cola promotes getting active via mobile check-ins, scavenger hunt

Macy’s and Office Depot are two of the marketers leveraging mobile to tie into social issues or provide valuable shopping assistance as they look to drive more than ten percent of sales from mobile. At the same time, the influence of smartphones on back-to-school sales is up significantly this year, with 78 percent of smartphone owners using their devices for back-to-school shopping, up from 65 percent last year, according to a new survey from Deloitte.

Macy’s and Office Depot are two of the marketers leveraging mobile to tie into social issues or provide valuable shopping assistance as they look to drive more than ten percent of sales from mobile. At the same time, the influence of smartphones on back-to-school sales is up significantly this year, with 78 percent of smartphone owners using their devices for back-to-school shopping, up from 65 percent last year, according to a new survey from Deloitte.

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