Ito was the son of Paris’ most famous fashion designer Pascal Morabito, Ito carved his very own invented name on to a fragrance bottle. So came the name Ora Ito, a name of his own identity. A name which consisted of nothing of his father’s money or connections. The bottle is shaped into a form of a tear, a drop. You could call it a tear drop or a rain drop. It has so elegantly manufactured and is a strkingly unique blend of fragances.