This marketing plan is broken down into 6 steps. It makes it seem a little less daunting than some plans I've seen that have pages and pages of information. It's nice to see a simplified version as well!
Marketing Plan - exactly how many churches would bother to do this? Even if they did, things change so quickly that it may be a waste. Short, action orientated and ever evolving (but occasionally think about this stuff to see what's changed)!