This logo is very clever. I love the fact that a bar code makes the shape of a beer mug. It is funny to me to see. I am not sure what kind of company this is for, other than some kind of beer company or bar. It is eye catching and clever.
There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.