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1936 RED TAB The Red Tab is first placed onto the right back pocket of the jeans and the word LEVI'S® is stitched in white in all capital letters on one side only. The red Tab was created to differentiate Levi's® jeans from competitors.

Картинки по запросу roy and rogers jeans advertising

We always love looking at old advertisements, it's always fascinating to see what audience they were aiming for and what was cool in that particul.

Levi Strauss Saddleman Cowboy Store Display 1940's | eBay

Levi Strauss Saddleman Cowboy Store Display 1940's

Levi's AD, 1954                                                       …

The most important fashion item of the century — Levi Strauss jeans — based their appeal on slim-hipped cowboys in a fun-loving, all-male environment.

Levi's Go Forth Campaign, Wieden + Kennedy

A new Levi's ad campaign just launched that wants us to remember America's pioneering spirit. The campaign was done by ad agency Wieden + Kennedy, Portland

Levi's: Authentic Western Wear

Levi's Vintage Clothing relives our treasured history and offers timeless products to discerning connoisseurs as obsessed as we are.

Gentleman, this is how your pants should fit--not hanging down below your rump lile a dirty diaper.  Levi's "Fit for the range!" Advertising, 1958

Gentleman, this is how your pants should fit--not hanging down below your rump lile a dirty diaper. Levi's "Fit for the range!

Pink by Michael Ward. Acrylic on Canvas  #MichaelWard

Pink by Michael Ward. Acrylic on Canvas #MichaelWard

Dossier : Le workwear américain, histoire et influences

Dossier : Le workwear américain, histoire et influences