Utforsk disse og flere idéer!

Utforsk lignende emner

Covers: Advertising Creative: Strategy, Copy, and Design

Covers: Advertising Creative: Strategy, Copy, and Design

This compact, yet content-rich guide is designed to be a just the basics core textbook for Advertising Campaign courses. The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications (IMC) campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and again.

This compact, yet content-rich guide is designed to be a just the basics core textbook for Advertising Campaign courses. The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications (IMC) campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and again.

Rethinking reputation : how PR trumps marketing and advertising in the new media world / Fraser P. Seitel, John Doorley.

Rethinking reputation : how PR trumps marketing and advertising in the new media world / Fraser P. Seitel, John Doorley.

leeclowsbeardis the first compendium of the thinking that drives and has driven the most influential creator in the advertising business. This printing, in book form, marks the first time all of Lee's beard’s wisdom is available in one place. It's a must-read for anyone involved in advertising, marketing, business at large, and creative fields of all types

leeclowsbeardis the first compendium of the thinking that drives and has driven the most influential creator in the advertising business. This printing, in book form, marks the first time all of Lee's beard’s wisdom is available in one place. It's a must-read for anyone involved in advertising, marketing, business at large, and creative fields of all types

Examines key figures and role of newspapers in early advertising through beginning of agencies.

Examines key figures and role of newspapers in early advertising through beginning of agencies.

Jet Lag is a journey, taking us from New York to Paris, from Tokyo to LA, and introducing key players like Carlos Ghosn, Édouard Michelin, Steve Jobs, and Muhammad Ali along the way. Dru leads us through some of the best business and advertising stories in the world, spawning an idea a minute as he pleads for a new Age of Imagination. Sudden reversal, unexpected mergers, and the roller coaster of success and failure provide the backdrop for a tale of world business in a globalized culture.

Jet Lag is a journey, taking us from New York to Paris, from Tokyo to LA, and introducing key players like Carlos Ghosn, Édouard Michelin, Steve Jobs, and Muhammad Ali along the way. Dru leads us through some of the best business and advertising stories in the world, spawning an idea a minute as he pleads for a new Age of Imagination. Sudden reversal, unexpected mergers, and the roller coaster of success and failure provide the backdrop for a tale of world business in a globalized culture.

Advertising for People Who Don't Like Advertising

Advertising for People Who Don't Like Advertising

Læs om Brand Advocates

Læs om Brand Advocates

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.

Between the 1930s and 1960s, the spread of new transportation networks and the democratization of paid vacations struck many observers as a sign that tourism was growing into a folkway of modern American life."The Holiday Makers" tells the story of how advertisers sold tourist travel in popular magazines during this era, transforming consumer culture in the process.

Between the 1930s and 1960s, the spread of new transportation networks and the democratization of paid vacations struck many observers as a sign that tourism was growing into a folkway of modern American life."The Holiday Makers" tells the story of how advertisers sold tourist travel in popular magazines during this era, transforming consumer culture in the process.

Pinterest
Søk