A lot of ideas stay on paper or locked in some sideboard in the office. Not this time. With Beertone we are trying to bring to life a simple idea, a Beer Refence Guide (like the picute above) based on beer's color. The bright beers will start the guide ending with the dark ones. Each Beer will be presented with picture, description and of course its color Information, RGB, CMYK, Web, SRM( that's the beer color scale). We are shooting each beer, bottle and the beer itself in a glass.