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Innholdsmarkedsføring

Innholdsmarkedsføring

Marketing, is it an art or a science ?  MBA programs try and teach marketing with spreadsheets but it’s hard to quantify consumer purchase behavior because there really isn’t any one rational reason that consumers choose certain brands.   What I have also seen in my experience is that a lot of marketing people are really good at piling it on.  There are very few really great marketing people because most of them are more interested in their title or getting their names in the press than they…

'Why Your Content Sucks!' Stop creating content.

Content marketing: Bygge merkevare eller utløse salg? Hvor bør du starte? - Markedsheltene.no

Content marketing: Bygge merkevare eller utløse salg? Hvor bør du starte? - Markedsheltene.no

Matching content to your market, target and prospect buying stage

This session focussing on online content at the TechTarget Online ROI Summit was presented by Bill Crowley, VP, Group Publisher, Data Center Media, TechTarget.

10 Ways Restaurants are using Social Media

10 Ways Restaurants are using Social Media (Infographic) - Digital Dining How to find your way throughout internet marketing ?

The-Art-Of-Content-Marketing

The Art Of Content Marketing

content workflow - awesome article by Smashing Magazine.

How to Take Your Customer Service to the Next Level With Content

Learn how to use marketing content to alleviate customer service burdens and improve your overall customer service experience.

Innholdsmatrise for å tilpasse innhold til ulike faser i kjøpsprosessen, og til ulike målgrupper (personas)

Templates for Mapping Content, Buyer Persona

Test nettsidene dine frå kunden sitt perspektiv

Test nettsidene dine frå kunden sitt perspektiv

Create Content Buckets for Each Stage in the Sales Process: Guest Post on B2B Bloggers

Creating content that is functional in the sales process makes it easier to engage prospects and move them through the process.

creating impactful visual content in PPT

Slik lager du visuelt innhold i PowerPoint

Your audience is important. Knowing the types of people who are consuming your products and services is imperative to the success of your company. Those who ignore their audience and do not discover their buyer personas may soon be serving Tofu to a bunch of Texans, (and that is not going to go over well).

Knowing consumers who will buy your products and services is imperative. Creating engaging marketing content is the "Holy Grail" of conversion.

The Ultimate Kit of Content Creation Templates

The Ultimate Kit of Content Creation Templates

5 Content Marketing Lessons You Don’t Want to Learn the Hard Way

Content marketing isn’t rocket science, but that doesn’t mean it’s easy. This is a collection of content marketing lessons I’ve learned the hard way

Inbound Marketing 101: A Beginner's Guide | Cooler Insights

Inbound Marketing 101: A Beginner's Guide

L’Inbound marketing : une approche centrée utilisateur

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