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Whitney Museum of American Art: A New Graphic Identityfor the Whitney

Whitney’s new graphic identity was designed by Experimental Jetset; materials were designed by the Museum’s Graphic Design department. Featured here: A book plate designed for the Museum’s retail store

The Whitney Museum graphic identity by Experimental Jetset

The Whitney Museum has a new mark: a dynamic W that responds to the artworks and words around it. Designed by Experimental Jetset, the new graphic identity e.

Had to look twice to make sure this wasn't my work for a client last year that got rejected!

flexible brand identity system for the Whitney Museum of American Art, designed in 2013 by Amsterdam-based Experimental Jetset

A New Identity for the Whitney Museum of American Art by Experimental Jetset

Whitney Graphic Identity May 2013 Whitney Museum of American Art Graphic identity program

Whitney Graphic Identity  by experimental jetset Whitney Logo and Identity

Whitney Graphic Identity by experimental jetset Whitney Logo and Identity

whitneygd: “ Summer Opening Invite Part of the launch of the Whitney’s new graphic identity using the system created by  Experimental Jetset. Photograph by Jens Mortensen. ”

whitneygd: “ Summer Opening Invite Part of the launch of the Whitney’s new graphic identity using the system created by Experimental Jetset. Photograph by Jens Mortensen.

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