The World's Best Print Ads, 2011-12 | All the Gold Press Winners from Cannes | Adweek. 'Make Billy our problem'. #McDonalds Hosting a birthday party means welcoming your child's monstrous friends into your house. Let us deal with them, McDonald's said in this hilarious series. The campaign won two golds in Press—three ads together won in the Product & Service category; and two ads, "Billy" and "Theodore," won in the Craft category for illustration.