Bacardi used amazing graphics and color contrast to grab the publics attention. It's much more appealing to look at then their typical clear liquor bottle. The colors almost help you imagine the flavor of the alcohol.
What is the Play-on-Words Appeal? The Play-on-Words Appeal is one of roughly twenty advertising strategies that marketing professionals use to persuade people to buy a product, pay for a service, donate to a cause, or otherwise be persuaded.