petchy » showoff » identity design
Last updated 1 year ago
Enter Norway | Petchy The tiny little star icon in this logo might seem small and insignificant, but it carries a lot of meaning and is the actual star of the show in this recent branding project. Often, magic can be found in the smallest of details. Subtle symbolism can be powerful, and whispering can be more efficient than shouting. This understated and timeless elegance is exactly what I wanted to create for Enter Norway’s new brand identity.
Inamorata | Petchy Super proud to show you this dynamic brand identity for Inamorata – a contemporary dance company! I knew almost instantly that this needed to be more than just a static visual brand. After all, dance is all about movement – both in motion and in emotions. Dance should stir something within, and every choreography has its own individual expression.
Nekton are a family owned aquaculture company with big ambitions, and over 60 dedicated and highly skilled employees. Their branding really wasn’t doing their vision and focus justice at all, the visuals were not consistent and the company structure and multiple company names were confusing. Over the past six months, I’ve worked closely with Nekton to completely overhaul their brand identity – and I am so happy to finally be able to show off the results!
Fliring micro brewery
Despite the name (fliring = laughing in Norwegian) this local micro brewery is no laughing matter – owner Robert is pretty serious about great craft beer! Robert wanted a clean and modern brand identity, with personality and an element of humour and warmth. The happy hoppy logo icon is just that; a minimal line illustration that is also slightly tongue-in-cheek and fun. C’mon, tell me this happy hoppy chap didn’t bring out a little smile?
Blueevents / Ingunn Strand
I’ve known Ingunn for a while now, so when she approached me to help her build her personal brand, I was thrilled! Ingunn is the founder and owner of Blueevents.no, where she tailors exclusive and inspiring corporate events and executive summits – with a twist. There wasn’t technically anything wrong about her previous brand identity, but it did her no favours in terms of differentiating her brand from a whole bunch of other corporate event planning agencies.
Elisabeth had a clear vision for Galleri Ö’s brand identity: it needed to be striking and bold, yet understated enough to not distract from the art she’ll be exhibiting. With this in mind, we went all-in on a minimal black and white colour palette in combination with HK Grotesk, a sans serif typeface inspired by the classic grotesques.
Boalliansen's new brand identity is unapologetic in all its boldness. From the strong and vibrant colour palette to the use of whitespace and typography, this is a brand identity that stands proud and firmly establishes Boalliansen as a force to be reckoned with. The simple and stark geometric shapes of the logo are carried through as decorative elements, for that cohesive and instantly recognisable look.