More ideas from Ole M
Typography could be warped to fit around other objects on advertisement to fill up negative space, and to stop crowding on the page (2):

Typography could be warped to fit around other objects on advertisement to fill up negative space, and to stop crowding on the page mag page aj

Andy Warhol

Andy Warhol

‘Heavenly Bodies’ Brings the Fabric of Faith to the Met - The New York Times

‘Heavenly Bodies’ Brings the Fabric of Faith to the Met - The New York Times