Top Social Media Campaigns
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In Pictures: Best-Ever Social Media Campaigns
The Evian roller babies advert is the most viewed online ad in history, according to Guinness book of world records. The ad has nothing to do with water, which is probably a good thing because its really important the brand distracts people from the fact its the same as tap water... Babies roller skating seems to have worked for now.
Pepsi Max & Dynamo present Bus Levitation. This action was part of the Pepsi Max Live for Now campaign and consists on an illusionism named Dynamo was appearing to float right outside the bus. His right arm was outstretched and his hand was touching the side of the bus. With his left hand, he was holding a cell phone. With this action Pepsi was trying to crate brand awareness of the new Pepsi Max thanks to an innovative and memorable action in London´s Streets.
JELL-O Pudding Face Twitter Campaign
JELL-O created a great twitter campaign where people who frowned or smiled in their tweets (A.K.A - :-) .... )-: ) would make the face at their website smile or frown by using the #PuddingFace. People who twitted about being sad, JELL-O would send them a voucher to get a free pudding. Simple and effective, it caught the attention of many customers.
TOMS gained popularity with their “one for one” policy (where they donate one pair of shoes to a child in need for every pair bought). They’ve captured that audience using different social tools and campaigns that keep their fan's constantly thinking about how privileged they are, and create awareness by not wearing shoes for a day (April 29th).
SocialAppsHQ - #1 Social Media Services To Grow Your Brand
Qdoba Mexican Grill, an American and Canadian based fast food restaurant, ran a viral Facebook campaign called 'Qdoba's Queso Showdown' which allowed customers to vote between two of the restaurant's dishes. The winning dish would be given out for free to whoever registered for it online. The showdown was updated in real-time which constantly kept the customers engaged and eager to participate. The campaign increased user engagement with the brand while raising awareness of the brand itself.