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How do you want your people to feel?
One of the most useful things I have found when working on branding projects for my clients is asking the question “how do you want your people to FEEL?” For each brand element, each brand touchpoint I ask the question. Your aim should be create a meaningful connection at every opportunity you have to engage with your people. #motivationalbusinessquotes #typesetting #brandidentitydesigner #modernceo #femalefounder #dontcompareyourself #collaborationovercompetition #sophisticateddesign
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