Building a Brand is way different than building a business. You can plan to grow a business using all the normal methods; writing a business plan, growth strategy, setting sales goals, designing and creating products or services. But growing a brand is a completely different strategy. And growing the loyalty behind that brand is just a piece of the puzzle.
Customer loyalty matters, because selling more to current customers is easier and cheaper than finding and selling to new ones. Loyal customers tend to buy more, more regularly. And they will frequently recommend your business to others. Here is an infograph that shows the value of customer loyalty to business. Tag: customer loyalty, loyalty marketing, loyalty marketing programs, rewards programs, loyalty programs